SSO : SOCIAL + SEARCH OPTIMIZATION = SINGLE SIGN-ON FOR BRANDS.

A social revolution is dictating dramatic changes in how companies run their websites, and their business. With the advent of social feeds - a live stream of friends' activity shared on social networks like Facebook and Twitter - consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online. For many, the conclusion is startling; referral traffic is as significant from social networks as it is from search engines, making Social the next Search. Evolution of SEO to SSO.

Companies need to optimize their connections with the social web, continually enhance their users’ on-site social experience, and analyze the results to improve their social business strategy and implementation. This process, called On-Site Social Optimization is emerging as the next big marketing frontier, and how companies execute on it will be a major competitive factor.

In the early days of the Internet, new web content was discovered and promoted by editors at the major portals. Then search engines democratized the process, enabling each user to find what he or she was looking for. Now, social feeds - through which users follow what their friends (and friends of friends) are doing and recommending - are a primary path to web content. Even Google and Bing are recognizing the trend by incorporating feed content from both Facebook and Twitter into Search results and algorithms. A very recent evolution is Google Instant for instance.

On-site Social Optimization is the process of actively driving social participation by users on your site. This includes the number of users who register using a social network identity, the amount of content and activity shared to social networks, and the amount of time spent engaging with site content together with an existing network of friends. The better you optimize your site, the more your users, your users’ friends – even the search engines – discover you and grow your business.

Rainsand Mediamax empowers you with the cognitive learnings of the marketing mix into the campaign execution process. Result is maximum ROI, customer loyalty and brand equity.