RADISSON®

About

Radisson® is a part of Carlson®; a global, privately held hospitality and travel company with a strong portfolio of leading brands. Headquartered in Minneapolis, Minn., Carlson encompasses more than 1,070 hotels in 77 countries; more than 900 restaurants in 60 countries; and a majority stake in Carlson Wagonlit Travel, the global leader in business travel management. As one of the world’s leading brands, Radisson® is being positioned to deliver vibrant, contemporary and engaging hospitality characterized by the Yes I Can!SM service philosophy.

The Challenge

Radisson® wanted to create a Corporate Video within a very short time frame to display in their hotel as well as use it online.

Efficient use of resources at both ends was necessary to create a video that not only reflects the brand personality but also enables them to provide their clients and prospectives clients a braod perspective on the various services available.

 

Request Proposal

The Results

» Very effective corporate av for both "R The Spa" and "Radisson".

» Efficient use of resources and budget.

» Enhanced brand knowledge among guests and prospective guests.

» Advantage in various trade shows and events.

The Tactics

Use of a photo shoot and compile a storyboard that tells the story of Radisson® with rapid output.