DIVE IN STYLE - a part of ORIGINAL TRAVELS, UK

About

For years, divers had to make a decision. Choose a part of the world with supreme dive sites and invariably the choice of accommodation has been poor; or go for the comfort of a superslick hotel, and make do with mediocre diving. After years spent diving the globe researching the best-selling book, Dive in Style, have found the hotels and liveaboards in all corners of our blue planet that would appeal to the most discerning of divers. These are not solely dive resorts, but fantastic hotels which just happen to be sitting next to some of the world’s best diving and have the facilities to best explore it. Welcome to Dive in Style, part of award-winning Original Travel.

The Challenge

Dive in Style came to us with the vision of extending their reach and capture their target audience via social marketing. They had an already existing Facebook page which needed customization. They wanted to create/engage/influence their target audience with interaction.

With the integrated activation approach, Rainsand Mediamax was able to help them further surpass their lead generation and sales goals across all demographics.

 

Request Proposal

 

The Results

» Improved audience engagement on social networking platform.

» 50% increase in newsletter signups.

» Leads funnel via Facebook enquiry activation.

» Improvement in brand equity.

The Tactics

With the branding of social networks and avtivation of leads funnel, Dive in Style was able to add another 30% increase onto their client base.

The EDM designs were designed keeping aligned, their core brand personality.