MEDIA PLANNING & BUYING.

As seismic shifts continue in the ways in which audiences consume media, advertising is traded, channels converge and targeting evolves, every organization needs to be ready to understand this new media landscape. We offer comprehensive Digital Media Planning & Buying solution across all media, including search, affiliate, email, mobile, social & display.

Rainsand Mediamax help organizations exploit digital media opportunities by assisting them in planning, buying and executing online campaigns; which are effective and efficient. Rainsand Mediamax assists you and your organization in:

Planning and strategy:

1. Exploring digital media opportunities.

2. Audience behavior online: penetration rates, trends, challenges.

3. Online spend : Who's spending how much and on what?

4. Selecting the right channels, formats and placements for your campaign

5. Developing creative

Delivering an effective campaign:

1. Role of different digital channels

2. Buying behavior rather than demographics

3. Considerations for direct response versus brand objectives

4. Planning process and tools

5. Tools for campaign planning

6. Creative and targeting strategy, including what to consider

7. Negotiation

8. Integration with other channels

Delivery, measurement and analysis:

1. Messages delivered

2. Analytics offering actionable insight

3. Setting objectives that add value

4. Measuring campaign effectiveness - DR and brand metrics