THE PEOPLE FACTOR

Digital and Social Media are not marketing or technological phenomena, they are cultural, generational, economic, social and interpersonal phenomena. We are Rainsand Mediamax understands that and instead of focusing on marketing or technology prism, we focus on consumers needs, trends and behavior. Addition to that, we also focus on the trends and changes in the society, cultures and also in consumption.

How we do it:

We enable our clients with insights on how and why their consumers are using the kinds of digital and social media they are while simultaneously we provide our clients the right mix of messages, media and platforms to use and in what instances. We do so by:

1. Understanding of the consumer which includes flexible use of research tools.

2. Understand of creativity and the creative process.

3. Understanding communication tools.

4. Understand of available channels and platforms.

5. Understanding of culture & society.

6. Understand the business of our client in-depth.

7. Understanding economy, marketing and strategy in a broader sense.

Our job at Rainsand Mediamax in the account planning process includes:

1. Focusing on your goals.

2. Simplification of processes.

3. Staying curious.

4. Listen what people are saying and doing.

5. Integration of effective tools and methodologies.

6. Engaging the consumer.

7. Participation with the consumer.

At Rainsand Mediamax, our account planning process is less reactionary and more prescriptive, preventive and visionary.